Say hello to Grenade® Carb Killa®, a range dominating the UK snacking space and exploding its way into the global market.Grenade® is the go-to-brand in the active nutrition and healthy snacking category, with its exciting range of high protein, low sugar offerings. GRENADE® LEADS THE WAY WITH A RANGE OF GREAT TASTING, HEALTHY SNACKING PRODUCTS, FROM PROTEIN BARS TO SHAKES AND SPREADS.
• 66% of adults snack at least once a day1HEALTH • 41% of shoppers want snacks with less sugar2 • 44% of adults see snacks as a good way to boost their nutritional intake3TASTE • Healthier shoppers spend more and shop more frequently4 • 72% of shoppers purchase Protein Bars as a treat or as a healthier snack5INNOVATION Source: 1. Mintel Consumer Snacking UK: March 2019 4. HIM Healthy Snacking Report September 2019 2. The power of snacking. Nielsen. July 2018 5. Market Measures. National online survey of 3,000 people. October 2019. 3. The Grocer September 2019
Source: 1. IRI Marketplace, Total UK Market 52we 01/12/19 2. Market Measures. National online survey of 3,000 people. October 2019.
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Grenade.de In a time when physical interaction is to be avoided, Grenade will drive brandawareness through our tried and tested online strategy, replicating the success of the UKContent delivered by HQ Retail Support Event Awareness & CoverageUGC Influencer Content Key Content Pieces
2+ Local celebrities who are • New product launches 20,000+ followers • Challenges • Competitions 5+ German brand- • New stockist launches influencers with • Brand stunts/viral content • Consumer events 10,000+ followers.Often from the world of sport (Handball, Football etc. Team of 100+ German micro-influencers, with a following between 3,000 and 10,000 people.They are typicallyinvolved in fitness or health.