1 Branding Guidelines 3 LOGO 7 COLOR TYPE 9 STATIONARY 11 PHOTOS TRANSIT 13 SIGNAGE 15 17 Ready to begin? For our company we want to insure more than just our prod- ucts stay sustainable, but our brand as well. Why you ask? Because when you use our name we want you to express the same message that our original cre- ators intended. Trustworthiness, reliability and sustainability. We can do this if we all work together and follow some basic rules. Let’s check them out!CONTENTS

3 Branding GuidelinesCorrect Options 0.125Please adhere to the following 0.125guidelines for correct usage. 0.125 Sizes 0.125 .25 inches Area of Isolation The area shown above is 0.125 inches in length from the furtherest tip on each side, to ensure visibility please leave at least this amount of space free. 1.285 inches 1.975 inchesFor our logo you will use 2 triangle waves with every letter visible andnested within the left side of the wave. The point must be inside the letterA with a stroke size of 3. You may not have either just the word mark orlogo, they must be combined with both waves. The waves must not betwisted, flipped or separated. All colors must be from the color palette.LOGO

Incorrect OptionsFor the continuity of our branddo NOT do any of the following: Missing the dot in the A No gradient arc Remixing typography No typographyIf you are unsure or need further guidanceplease contact our design team.

5 Branding Guidelines We are sustainable but not blind! Need a pop of color, need Here is a revsere color option some black and white? Check out our examples using our of blue or orange. primary color logo which can be used with any color as long as the logo is legible and appropriate size.LOGO

Good BadHere are some examples ofhow to use it on color.

7 Branding Guidelines Pantone: 18-4140 TCX Primary CMYK: 88, 50, 3, 0 Pantone: Hex Code: 92-4C #0774B6 CMYK: RGB: 70, 82, 0, 0 7, 116, 182 Hex Code: #8A4D9F Pantone: RGB: 15-1157 TCX 261, 51, 62 CMYK: 0, 57, 100, 0 Pantone: Hex Code: 17-5335 TCX #F5881F CMYK: RGB: 81, 17, 53, 1 245, 136, 31 Hex Code: #039B8C RGB: 3, 155, 140 These colors are the primary and secondary palette used for our brand. They were extracted from the arc of the logo. The gradation stems from the fact that many colors are found in nature and many different colors are used world-wide for different reasons and as an international company we are fully aware of this responsibility.COLOR

Secondary Pantone: 2132 CP Pantone: CMYK: 92-4 C 87, 66, 0, 0 CMYK: Hex Code: 51, 75, 19, 2 #3262AE Hex Code: RGB: #8C 50, 98, 174 RGB: 3, 155, 140 Pantone: 15-1051 TCX Pantone: CMYK: 16-6240 TCX 14, 44, 100, 1 CMYK: Hex Code: 79, 5, 87, 0 #D99628 Hex Code: RGB: #23AA5C 217, 150, 40 RGB: 53, 170, 93

9 Branding Guidelines Primary Acumin Pro Aa Aa Light Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 12345678910 – &*%$#@!() abcdefghijklmnopqrstuvwxyz 12345678910 – &*%$#@!() Aa Aa Semibold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 12345678910 – &*%$#@!() abcdefghijklmnopqrstuvwxyz 12345678910 – &*%$#@!() Semibold: Headings Light: Subheadings Regular: Body copyNeed Type? Here we wanted to make sure that whether it isneeded for print or a web, we should use it across the board.Legible use with a variety of weights within the family.TYPE

SecondaryHelevetica Neue Aa Aa Light RomanABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 12345678910 – &*%$#@!() abcdefghijklmnopqrstuvwxyz 12345678910 – &*%$#@!() Aa Bold Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 12345678910 – &*%$#@!() abcdefghijklmnopqrstuvwxyz 12345678910 – &*%$#@!() Light: Subheadings Bold: Headings Roman: Body copy

11 Branding Guidelines Need a business card to spread the word? Great, here is the system that we have implemented to network our brand while looking coordinated.STATIONARY

Our photos are your photos! But first some rules, You MUST be outside! Next, .jpg format 1 MB or higher and Resolution in pixels 700X1050 or higher. We are allowed to edit, crop and customize as we see fit. The standard size will be 1.258 in. The logo will be integrated within the photo(s) without covering the individual(s) or main focus of the subject within the photo or overtaking the natural aspect while remaining legible and clear.PHOTOS

Here are some examples of what not to do.

13 Branding Guidelines Need a ride? Our main full color logo will be used on our various transit, from our office vehicles to our merchandise trucks. However, in the case the vehicle is not white we can use the white or reverse logo with authorized permission. On transit such as a car or SUV the logo will be 4” in size with a 3.0mm line width for semi-trucks and larger it should be 12” in size with a 10mm line width. they will be placed on the right and left side of the vehicle.TRANSIT

17 Branding Guidelines We may be international but our logo needs to be stardardized. No matter what buiding we occupy we need and outdoor sign. Make sure the background is white so that we can pace the full color logo across the space. Make sure that the logo fits the space of the sign no matter where the sign is located. Make sure there is enough space on the edged that nothing is cut off, squished or stretched. Overall, make sure it is legible and follows all of the logo guidlines.SIGNAGE