MULTI MEDIA PRESENTATIONATTICAPrepared by Portia, Stephanie,Ayako & Ella
TODAY'S OUTLINEOUR MAIN POINTSAbout ATTICAThe ChangesFour keys themesAdditional IssuesSuggestionsPrediction Attica | may 01st 2020
ABOUT Attica is a 2 Michelin star fine dining restaurant in Melbourne.ATTICA Ben Shewry is the owner and the one behind all the operations of the restaurant. It is located at number 74 Glen Eira Rd, RipponleaA BRIEF Melbourne Victoria.BACKGROUND The restaurant serves a 13-course meal with commodities obtained from the native ingredients of the Ripponlea estate. Attica | may 01st 2020
1.The main challenges faced by the restaurant include: Sourcing the right staff with the technical skills and qualifications to match the job.2.The external environmental forces, Covid-19 natural disaster being on top of the list.The restaurant is now doing deliveries to comply with the government laws regarding the probable solution of reducing the risk of Covid-19. Attica | may 01st 2020
3. Giving back to communities and providingsupport to hospitality workers is going to givethe restaurant a competitive advantage and alsomay attract a more skilled workforce when thecrisis is over (Attica,2020).4. Sourcing fresh good quality vegetables touse in the restaurant and as a solution BenShewry started growing vegetables and herbs indifferent garden plots Attica | may 01st 2020
THE CHANGES Change its restaurant space to house Attica’s home pick-up and delivery offer due to the Government’s closure of all restaurants from March 22. Have not stood down any of its 36 employees, though the front of house is now working as distribution couriers for the Attica at home service. Attica | may 01st 2020
Another change the restaurant faced was in2017, when the restaurant got a new owner BenShewry, redesigned the whole menu to fit whathe was visualising.The dining room got renovated to fit the menutheme and tell a story of what is happening withthe food and ethics of the food (Grey, 2020). Attica | may 01st 2020
Home Delivery or Pick Up! Attica | may 01st 2020
ADDITIONAL ISSUESAttica | may 01st 2020
CONT Attica | may 01st 2020
PREDICTION?WOULD THEY 1. Ever since Attica open its door fromBE SUCCESS? 2010, its always on top of the list from the best food review industry! Attica | may 01st 2020
CONTBen Shewry said those with openminded get most out of Attica after theirvisit. According to the oxford University,Professor Charles Spence, making thefood looks good makes it effectivelytastes better too. Attica | may 01st 2020
REFERENCES Attica.2020. Retrieved from https://www.attica.com.au/ Dupleix, J. (2016, Jun 24). Other Passions: Ben Shewry | Chef and owner, Attica Restaurant | Age: 39 |Lives: Ocean Grove,Victoria. The Australian Financial Review Retrieved from https://login.ezproxy.holmesglen.edu.au/ Attica. (2020). Delivery menu for Attica {Photograph}. Retrieved from https://www.attica.com.au/delivery. Grey, t. (2017). Transforming Australia’s Best Restaurant. Broadsheet.Retrieved from https://www.broadsheet.com.au/melbourne/food-and-drink/article/attica-redesign. Grey, T. (2017). Image of blueprint design for dining room renovation {Photograph}. Retrieved from https://www.broadsheet.com.au/melbourne/food-and-drink/article/attica-redesignLam, Y. (2020, March 20). Melbourne’s Attica to launch an “At home menu, and bakery next door. Gourmet Traveller. Retrieved from https://www.gourmettraveller.com.au/news/restaurant-news/coronavirus-attica- takeaway-bakery-18453. Lam, Y. (2020). Image of Chef Ben Shewry with Attica team {Photograph}. Retrieved fromhttps://www.gourmettraveller.com.au/news/restaurant-news/coronavirus-attica-takeaway-bakery- 18453. Lam, Y. (2020, March 20). Melbourne’s Attica to launch an “At home menu, and bakery next door. Gourmet Traveller. Retrieved from https://www.gourmettraveller.com.au/news/restaurant- news/coronavirus-attica-takeaway-bakery-18453. Lam, C. (2020). Ben Shewry in Elwood delivering food {Photograph}. Retrieved from https://www.sbs.com.au/food/article/2020/04/02/how-restaurants-are-pivoting-survive-pandemic. Rodell, B. (2019). Image of Attica’s dining room {Photograph}. Retrieved from https://www.eater.com/2019/10/23/20918617/attica-melbourne-review-ben-shewry-tasting-menu. Wilden, N. (2020, April 1). How high-end restaurants are surviving COVID-19. Financial review. Retrieved from https://www.afr.com/life-and-luxury/food-and-wine/how-high-end-restaurants-are- surviving-covid-19-20200327-p54elnAttica. (2020). Attica Instagram page. Retrieved from https://www.instagram.com/atticamelbourne/ Barrett, J. (2017). 4 Ways to Keep Up With Customer Expectations. Retrieved from https://www.getfeedback.com/resources/cx/4-ways-customer-expectations/ Basnayake, H., Mack, C., Tong, I. (2020). COVID-19 business continuity plan: Five ways to reshape. Retrieved from https://www.ey.com/en_gl/transactions/companies-can-reshape-results-and- plan-for-covid-19-recovery Das, A. (2020). TikTok: The Next Biggest Social Media Platform for Advertising. Retreieved from https://www.business2community.com/social-media/tiktok-the-next-biggest-social-media- platform-for-advertising-02290368ELMO. (2020). Staff retention tips during COVID-19. Retrieved from https://elmosoftware.com.au/resources/blog/staff-retention-tips-during-covid-19/Meng, Y. (2020). The Hospitality Way of Survival After Covid-19 Crisis. Retrieved from https://hospitalityinsights.ehl.edu/hospitality-covid19-crisis Morgan, R. (2020). Over 1.6 million Australians already using TikTok. Retrieved from http://www.roymorgan.com/findings/8289-launch-of-tiktok-in-australia-december-2019-202002240606 Roan, C., Kelly, M. (2020). COVID-19: Hospitality sector forced closure responses for SMEs. Retrieved from https://home.kpmg/au/en/home/insights/2020/03/covid-19-coronavirus-hospitality- sector-closure-response-for-sme.html Attica | may 01st 2020
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